Implications: The TechCrunch story indicates that only around 15% of transactions in a Walmart store are paid for with a credit card. If such a significant majority of purchases are paid with cash, it makes all the sense in the world to accept cash in the online channel of that store, too.
Undoubtedly, there are folks reading this who are thinking, “This is nuts! They’re forcing the consumer to physically visit a store to complete their online purchase!” But undoubtedly, there are folks at Walmart who would answer, “That’s right. And the problem is…?”
[Note: Thanks to friend and colleague Matt Sunshine for tipping me off to the TechCrunch story.]