Implications: Baby boomers have re-defined every life stage as they moved through it. Why should retirement (or, re-hirement) be any different?
As you think of targeting “career workers,” does the image that comes to mind include people who have gray hare or hassles with arthritis? As older Americans earn a share of available income that is larger than earlier generations, their needs and preferences could become more and more important to more and more companies.
Does opportunity knock for your business in serving an older workforce?