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Monday, May 21, 2012

Record numbers of people working after age 65

Observation:  The great recession of 2007-2009 left many casualties in its wake, not least of which were battered investment accounts and many peoples’ retirement aspirations.  With that in mind—and with so much uncertainty about the future of Social Security and other programs—it was not so surprising to see an article in the New York Times this weekend that explained how many older folks remain in the workforce.  Click here to see the story.

Implications:   Baby boomers have re-defined every life stage as they moved through it.  Why should retirement (or, re-hirement) be any different?

As you think of targeting “career workers,” does the image that comes to mind include people who have gray hare or hassles with arthritis?  As older Americans earn a share of available income that is larger than earlier generations, their needs and preferences could become more and more important to more and more companies.

Does opportunity knock for your business in serving an older workforce?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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