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Tuesday, May 1, 2012

Study compares generational differences in online behaviors

Observation:  Time, Inc. has released a report about how digital natives (people who’ve never known a world without the web) and digital immigrants (those of us who grew up without but have adopted online technology) differ in their approach to web and device usage.  Click here to see the full release.

Implications:  Not all computer, smartphone, or web users are created equally.  It’s important to grasp how your customers (and those consumers you aspire to serve) are embracing the technology that surrounds them.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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