Implications: Salesmanship training is bound to make a comeback, as retailers urge their store personnel to close the sale now… by offering helpful purchasing tips and value-added services that encourage the consumer to purchase on-the-spot.
Saturday, December 10, 2011
Amazon incentives designed to get customers to walk out of retail stores empty-handed
Observation: Colleague and friend Kim Peek passed along this story from All Things Digital. It seems that, beginning today, a promotion from Amazon is designed to train consumers to treat retail stores like showrooms… where they browse in a bricks-and-mortar store, but then go online to make the purchase. Click here to see the story.