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Saturday, December 10, 2011

Amazon incentives designed to get customers to walk out of retail stores empty-handed

Observation:  Colleague and friend Kim Peek passed along this story from All Things Digital.  It seems that, beginning today, a promotion from Amazon is designed to train consumers to treat retail stores like showrooms… where they browse in a bricks-and-mortar store, but then go online to make the purchase.  Click here to see the story.

Implications:   Salesmanship training is bound to make a comeback, as retailers urge their store personnel to close the sale now… by offering helpful purchasing tips and value-added services that encourage the consumer to purchase on-the-spot.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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