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Saturday, December 10, 2011

Deals and free shipping spark online spending for holidays

Observation:  USA Today recently published a story that explores why e-commerce has gained traction this year.  Click here to see the story.

Implications:   There are two things consumers really like to save:  Time and Money.  If your company, product or service can satisfy those wishes, great.  If not, then instead of placing focus on what they like to save… focus on what they like to savor. 

What parts of your purchase experience would be difficult to replicate online?  Is it the atmosphere or ambience of your store?  Is it immediate gratification or your convenient, face-to-face return policy?  Could it be the friendliness or helpfulness of your staff?  Or is it the simple service that makes a purchase more fun than clicking on, “Add to cart?”

If you don’t offer one or more of these kinds of value propositions to help distinguish your business from the typical online store, I really hope you have a fantastic website!

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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