Observation: This morning’s newsletter from Springwise explains that up to 40% of online clothing purchases are returned… and the culprit is often a size issue. However, one online company is helping clothes buyers obtain a size and shape profile, using only their webcam and a compact disk. Click here to see the story.
Implications: It is both scary and exciting to see innovations like this happening all around us, and around the clock. But the best innovations aren’t as sophisticated as they are consumer-focused, and sometimes very simple.
Is your company innovating its products and services… or finding new ways to satisfy customers? Sometimes, there is a difference between the two.