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Wednesday, December 7, 2011

Shopping for apparel online gets one step closer to providing in-store service

Observation:  This morning’s newsletter from Springwise explains that up to 40% of online clothing purchases are returned… and the culprit is often a size issue.  However, one online company is helping clothes buyers obtain a size and shape profile, using only their webcam and a compact disk.  Click here to see the story.

Implications:   It is both scary and exciting to see innovations like this happening all around us, and around the clock.  But the best innovations aren’t as sophisticated as they are consumer-focused, and sometimes very simple.

Is your company innovating its products and services… or finding new ways to satisfy customers?  Sometimes, there is a difference between the two.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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