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Friday, December 9, 2011

Too much of a good thing: When consumers overdose on holiday cheer

Observation:  A recent story from Marketing Daily offered insights about how much is too much of a good thing, when it comes to the holiday cheer offered by retailers.  Click here to see the story.

Implications:   It’s easy to understand why retailers would pound so hard on the idea of holiday shopping… so much of their profit comes from the final sixty days of the year, they want to make sure they hit it out of the park.  But it’s good to consider when you have gone overboard.

This Marketing Daily Q&A article inspires some important thought… but it might be a great idea to talk with your sales staff to see if they can sense when customers have had enough.  Or, talk with your customers!

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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