New or used: Some consumers upgrade to older but nicer cars

Observation:  A story from today’s Marketing Daily suggests that more consumers are opting to buy a pre-owned vehicle with nicer features, rather than buying a more base-model new car.  Click here to see the story.

Implications:   In reconciling what value means in a post-recession economy, it appears that consumers are getting creating about how they can enjoy the finer things.  Does your company, product or service appeal to that sentiment?

Does your marketing/messaging?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.