Implications: It’s fun to watch all the forecasts this time of year… and try decide which will come to fruition and which will not. If the holiday season finds you with a few minutes to think about it, you might ask, “How are my customers different this year than they were two or three years ago? Are they same people, or am I selling to a different pool of prospects? Do these people have the same needs that they used to have?”
Decide how your customers are changing… as those are the trends that will impact your company the most.