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Friday, December 9, 2011

Another marketing technology to watch: Augmented Reality

Observation:  A blog post from Engage:  Gen Y this morning explains that, just like QR codes, Augmented Reality apps are an emerging technology that hold the potential to help company/consumer interaction.  Click here to see the story.

Implications:   The author of the AR posting is wise to caution that, used purely for novelty, Augmented Reality apps are likely to be quickly dismissed by the consumer as interesting but unnecessary.  So before you get in too deep—just like any other media or messaging tool—make sure your have relevant marketing strategy and logical tactics.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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