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Tuesday, December 6, 2011

It would appear that the line between restaurants and retail continues to blur

Observation:  A recent story from Marketing Daily suggests that as convenience stores expand their menu of grab-and-go offerings, consumers frequently skip the fast food restaurant in favor of the small stores.  Click here to see the story.

Implications:   I ‘ve said it before and I’ll say it again… it’s not enough to worry about competitors in your category; it is equally important to consider which categories you might compete with.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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