Mobile optimization is not enough… functionality matters, too

Observation:  Today’s Research Brief features research from Coremetrics suggesting that consumers increasingly expect desktop-computer-style functionality from their smartphone.  Click here to see the story.

Implications:   Oh how many businesses wish they could build a website or mobile strategy and call it, “done.”  But the now that so many consumers have upgraded their phone to an Android or iPhone, they expect an upgraded experience on the other end of the line, too.

Granted, the share of overall sales that can be attributed to shopping on mobile devices is relatively small.  But it wasn’t that long ago that one could have said the same thing about the Internet, 1.0. 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.