Implications: My question is, “Save it for what?” Are they saving it for retirement? Or are they simply planning to spend it more strategically on one of many big-ticket needs that has gone un-sated over the past several years? They could be saving it until May when they buy a new car, or until Fall when they buy a new suite of appliances. To many folks, “saving” money might just mean not squandering it immediately, instead spending it thoughtfully on something they might be able to afford with a regular paycheck.
What is your company doing to convince consumers that your product or service is worth their investment, whether it be using their regular income… or the extra boost their tax return often feels like?