Consumer credit grows (a testament to increasing confidence?)

Observation:  A recent story from Bloomberg suggests that consumers may be feeling more confident about their future prospects, and therefore more comfortable with the idea of borrowing money.  Click here to see that story.

To see an interactive chart about credit trends, click here.

Implications:  If you sell big-ticket items—or loans—this is great news for your category.  Have you planned a messaging strategy that speaks to this increasing confidence (or at least, a greater willingness to borrow)?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.