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Monday, February 6, 2012

Twitter reports Social activity related to the Super Bowl

Observation:  A story from today’s Washington Post features the final score from yesterday’s Super Bowl… not in terms of the game, but the chatter.   According to Twitter data, there were an average of 10,000 Tweets per second during the final three minutes of the game.  Click here to see the story.

Implications:   What were the conversations about?  I bet a few were something like, “Great catch!” or “Bad call!”  Perhaps there were even some, “Hey, did you see that Doritos ad with the dog!?”  But it doesn’t matter whether people were commiserating, congratulating, or ad-watching… they were sharing the biggest game of the year with friends who were not necessarily in the room. 

Have you given your customers something to chat about?

[Interesting note:  If each of those Twitter comments represented one person, you could have filled the Super Bowl venue (Lucas Oil Stadium) more than twenty-six times in just the final 180 seconds of the game.]

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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