What were once vices have become habits

Observation:  A BIG Insight study was highlighted in today’s Research Brief that suggests many of the financial survival techniques that consumers picked up during the recession have endured.  Click here to see the story.

Implications:  This fits nicely under the theme of economic reconciliation, something we’ve written about frequently here (click here to see the set). 

Consumer have become generally more:  Prudent, diligent, judicious, deliberate, discretionary.  What do these behaviors look like in your store, lobby, office or dealership?

Another great question:  What are people doing with all that money they’ve been saving?  I would argue that they’re spending more of it… in ways that are also prudent, diligent, judicious, deliberate…

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.