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Tuesday, February 21, 2012

Men join the recovery in apparel spending

Observation:   A story in yesterday’s New York Times explains that men are spending more than ever on fashion accessories.  But perhaps more importantly, it points out unemployment and other recessionary issues impacted men differently than women.  Click here to see the story.

Implications:   It’s good to see men back spending again, and especially on themselves.  Both male and female heads-of-household delayed personal spending during the recent 2007-2009 recession… opting to support the needs of their family first.  Indulging a little more—or updating one’s wardrobe—might be another indication that the recovery and consumer confidence gaining a little momentum.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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