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Thursday, February 16, 2012

Google/IPSOS study: Mobile devices gaining strength as purchasing influence

Observation:  This morning, I had the privilege of speaking to members of the Chamber of the Palm Beaches in West Palm Beach, Florida.  The essence of our conversation was that it is increasingly difficult to keep up with all the changes in technology and digital media… but that life becomes easier when you focus instead on how your consumers are using those tools, and why.

A recent article from Online Media Daily supports this premise and cites research from Google and IPSOS suggesting that people use their different devices for different kinds of shopping research.  Click here to see the story.

UPDATE:  Today's Marketing Daily also had a story about the retailers are flocking to e-commerce as a revenue stream.  Click here to read that article.

Implications:   In the room of 200+ participants this morning, I almost sensed a collective sigh of relief; focus on your consumer and how they’re using technology, rather than trying to know everything about everything. 

Do you have a way of gaining insight or feedback from your most important customers, with regard to what they want from your business in the digital space?  If you don’t know what customers like, it will be a challenge getting those folks to “Like” you on Facebook, or anywhere else.

[Personal note:  My thanks to the Chamber of the Palm Beaches and the Palm Beach Post... it's always fun to brainstorm with people who are eager to explore and embrace what's next.]

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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