Implications: The last time gas prices spiked like this was the summer of 2008, aggravating an already painful recession. This time around, it seems as if we’re getting more warning; I’m not sure that will make prices at the pump less painful, but perhaps at least they will be less shocking.
If it happens, and consumers restrain spending in other areas to fund their commute, what kinds of messaging could you do to make sure your product or service avoids the chopping block? In what ways does your product or service add value to the consumer’s life? Is that value substantial? Are you explaining it effectively?
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