When I got back into the office this morning, an FMI newsletter led me to this story from the Orlando Business Journal, explaining how Winn-Dixie is expanding their take-home meal solutions menu. Click here to see the story.
Implications: This is another way consumers will be comparing Apples to Oranges… meaning that restaurants don’t just compete with other companies in their category; they must worry about another category they compete with (grocers).
Who are the direct competitors you’re focused on? (The people who sell pretty much the same thing you sell?) And while you’re focused on that obvious competition, are there other categories taking a bite out of your sector? How might you defend? Or, how can you play offense… and grow beyond your core business to find new veins of revenue?