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Wednesday, February 8, 2012

Appearances still a factor in the job search

Observation:  Yesterday’s Iconoculture newsletter had a brief but interesting story about the increasing number of people in Spain who are having tattoos removed.  It seems that in a tight labor market, job hunters don’t want to risk that their former symbols of irreverence or personal expression will be a turn-off to potential employers.  Click here to see the story.

Implications:   A tight labor market can influence a wide variety of business categories.  Job hunters need reliable transportation, and a wardrobe appropriate to the position they would like to hold.  Personal grooming might be taken particularly seriously, as well as office supplies and technology tools that can help secure that next gig… or preserving the career they already have.

Do you sell any products or services that might be particularly attractive to a job-seeking consumer, or people who are being proactive about retaining/growing their current job? 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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