Observation: In a world where even The Food Network is deploying a reality TV strategy, it was only a matter of time before actual restaurants gave aspiring chefs the chance to cook for the crowd. See this story from today's Springwise newsletter (click to link) about a restaurant in Paris that’s giving everyday people the chance to show their stuff.
Implications: Love it. Why not the same approach for a home improvement store? Stylist? Fashion designer? All kinds of retail could take advantage of this approach as a creative way to connect with consumers and connoisseurs alike.