The simplicity of digital solutions, in theaters now

Observation:   Today’s Springwise.com newsletter has—among other things—an example of how simple a digital solution can be.  Ever decide you’d like a soft drink or some popcorn when you’re half-way through a movie… but you don’t want to leave your seat for fear of missing “the good part?”  There’s a show hall in Australia that has placed QR Codes on the back of every seat in the theatre; you just shoot the QR code and text what you want, and they bring it to you.  Genius.  Click here to see the story.

Implications:   It can be overwhelming to keep up with the changes in digital technology.  It can be much easier to focus on how consumers use your product, and how they’re using digital devices… and simply bring the two together.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.