Consumers take increasing control by aiming their smartphone

Observation:  This month’s Trendwatching.com update summarizes what they refer to as “Point-Know-Buy,” the tendency of consumers to take increasing control of shopping and purchase experiences through technology.  It’s an awesome update, and you can click here to see it.

Implications:   Is your company, product or service ready for a more empowered consumer?  Are you ready to sate their hunger for knowledge about your offering (aka “Info-lust”)?  It is an exciting time to be a consumer... and to serve them.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.