Implications: Is your company, product or service ready for a more empowered consumer? Are you ready to sate their hunger for knowledge about your offering (aka “Info-lust”)? It is an exciting time to be a consumer... and to serve them.
Wednesday, February 8, 2012
Consumers take increasing control by aiming their smartphone
Observation: This month’s Trendwatching.com update summarizes what they refer to as “Point-Know-Buy,” the tendency of consumers to take increasing control of shopping and purchase experiences through technology. It’s an awesome update, and you can click here to see it.