Implications: Every industry category seems to be going through change, either in response to technology and innovation, or in the aftermath of the recent recession.
Do customers sometimes choose a cheaper alternative when considering the products you… but then come back to you for a need that is really important? (Are you seen as the quality choice, or the low-price option?) Is technology or an emerging competitor eating into your sales? Sometimes, a shift like this can happen so slowly that you don’t realize the magnitude of an emerging competitor.
Just ask Kodak.