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Wednesday, June 20, 2012
Asians surpass Hispanics as fastest growing immigrant group
Trend Observation: Recent research from Pew is getting a lot of
coverage this week, as it announces a shift in the origin of Americas greatest
immigrant group. According to the
report, that is because of an influx from Asia, but also a decline in Hispanic immigration…
which is the result of efforts to slow the flow of illegal immigration along
U.S.-Mexico border, as well as the number of immigrants heading back to Mexico in
the face of a challenging U.S. economy and employment outlook, as well as more
stringent immigration law enforcement. Click
here to see the text of coverage that was provided by CBS News last night,
and click here to see
a supporting video interview (video pre-roll required).
Marketing Implications: Whether in terms of net worth, housing status,
employment, family composition or ethnic diversity… the face of America is
Is your neighborhood
(customer base) shifting, too? Are you
shifting with it?
Mike Anderson is Vice President Consumer Insights and Communication at The Center for Sales Strategy, Inc. His job at CSS includes developing curriculum used in programs such as The Marketing Mind, Elm Street Economics, and Cashing In on Consumer Trends. He is also the editor and a frequent contributor to The Sales Edge newsletter.