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Wednesday, June 20, 2012

Asians surpass Hispanics as fastest growing immigrant group

Trend Observation:  Recent research from Pew is getting a lot of coverage this week, as it announces a shift in the origin of Americas greatest immigrant group.  According to the report, that is because of an influx from Asia, but also a decline in Hispanic immigration… which is the result of efforts to slow the flow of illegal immigration along U.S.-Mexico border, as well as the number of immigrants heading back to Mexico in the face of a challenging U.S. economy and employment outlook, as well as more stringent immigration law enforcement.  Click here to see the text of coverage that was provided by CBS News last night, and click here to see a supporting video interview (video pre-roll required).

Marketing Implications:  Whether in terms of net worth, housing status, employment, family composition or ethnic diversity… the face of America is constantly shifting.

Is your neighborhood (customer base) shifting, too?  Are you shifting with it?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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