But then I caught a second story, this one from the Minneapolis Star Tribune, talking about an overhaul of the traffic light system that will accommodate Boomers… who presumably don’t cross the street on foot as fast as they used to (click to link).
Marketing Implications: America’s biggest generation (and arguably still the most significant consumer base) is changing. Does your company, product or service target these consumers? Are you changing in response to their current life stage? Boomers are changing in both their physical and financial stature, and those changes are sure to impact their purchasing priorities and preferences.