Implications: There seems to be growing momentum behind the idea of healthy living. Does your company offer a product or service that fits into this strengthening trend? Should you consider adding one, or altering your current menu in a way that the consumers you serve are given more healthful options?
Wednesday, June 6, 2012
Increasing focus on the obesity epidemic
Observation: A story from Marketing Daily this week explains how the Disney companies plan to limit junk food marketing in media assets that serve youth audiences; the announcement was made in Washington with First Lady Michelle Obama on hand (click here to see that story). And last week, a firestorm debate started with New York City’s mayor Michael Bloomberg suggested restricting the sale of super-sized softdrinks (click here to see one of the stories published by the New York Times on that issue).