Mass transit sees an upswing

Observation:  According to a story in today’s USA Today, more people are taking more trips via mass transit.  The surge is seen as a response to high gas prices (although gasoline prices are a few cents lower than last year at this time).  Click here to see the story.

Implications:  It is interesting to note that for today’s Millennial generation, life does not revolve around automobile ownership the way that it did in the 60s and 70s.

Do you sell a product that can be delivered?  I can think of a lot of things that people cannot take home on a light rail or bus ride.  Simple delivery could be a very important value-added service if this trend grows.

Do you sell cars or light trucks?  It might be time to remind people of the flexibility and convenience that can come with vehicle ownership.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.