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Friday, June 22, 2012

Grocery shoppers stick to their more strategic ways

Trend Observation:  A story from Supermarket News indicates that consumers are making fewer trips to the grocery store, and more diligently looking for bargains.  The article cites a study by Acosta, and suggests that this more prudent approach is in response to food inflation; consumers are paying about 11% more for groceries, largely due to increasing food prices, according to the story.  Click here to see it.

Marketing Implications:  Consumers are more nimble about changing their habits in response to changing conditions.  Is your company just as nimble about responding to a changing consumer?  How has their purchase experience changed in your particular business category?  What are their current purchasing priorities when they’re considering your product or service?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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