Consumer experiences on the web are improving

Observation:  Consumers are having more favorable experiences when shopping on the web, according to this story from today’s Marketing Daily.  Click here to see it.

Implications:   What this means, of course, is that your company’s website is never finished.  About the time you think it is, other companies have raised the bar with regard to the services, shopping and experiences consumers should expect when they go online.

The best way to decide what features to offer on your website?  Talk with your consumer, and understand them better than any of your competitors.  Know what they hope to accomplish when they go online… and deliver on those needs better.

You’ll never know everything there is to know about digital marketing (and when you think you do, it’s changing under your feet).  But by focusing on your customers, your digital strategy can deliver what matters most… to your customers, and thus, to your company.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.