Marketing Implications: There is a significant share of people out there who will remain price-driven for some time to come. It’s not everyone. But it’s a significant number of people across the U.S.
Do you offer a product or service line that appeals to the price-sensitive nature of people trying to make ends meet? Are some of your long-term customers in a different financial position than they were five years ago… and is that income likely to come back? How are you—or are you—messaging to this constituency, in a way that they’ll appreciate your empathy when their incomes (and consumer appetites) return?