He’s bringing home the bacon… and other groceries

Trend Observation:  A story from today’s Marketing Daily suggests that men are doing more of the supermarket sharing in many consumer households… at least from his point of view.  But in a significant number of households, she acknowledges that he is helping more at the grocery store.  Click here to see the story.

Marketing Implications:  This is a great example of why we recommend that you revisit issues like your target audience, what kinds of benefits they seek and purchase priorities they have; these things evolve over time.

Does your consumer look the same as she (or he) did a few years ago?  Are they buying based on the same purchase priorities?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.