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Tuesday, June 19, 2012

More ethnic products offered at the supermarket

Trend Observation:  An article from today’s Supermarket News indicates that more grocery store meat cases are filled with products that reflect a consumer base with greater ethnic and cultural diversity.  Click here to see the full story.

Marketing Implications:  Does your target customer look the same as they did ten or twenty years ago?  Does it claim the same national origin as it may have back in the 90s… or even earlier this decade?  The composition of the U.S. population is changing.  If that is also true in the community or neighborhood you serve, what are you doing to facilitate new tastes?  (That’s not just a question about groceries.)

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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