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Monday, June 4, 2012

Is bartering making a comeback?

Observation:  A story in today’s Dallas Morning News suggests that the age-old practice of bartering could be making a comeback.  The full story is available by clicking here.

Implications:  Speaking at a home furnishings conference a couple of weeks ago in New Orleans, I mentioned the concept of C2C marketing; where consumers try sell furnishings they already own before (or after) buying the set that will replace them.  There were a lot of heads nodding in agreement when I asked if people had noticed that behavior in their stores.

Craig’s List and e-Bay make it easy for folks to sell and recycle property.  But might there also be an increasing trend toward trading services, too?  We’ll have to watch.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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