Implications: Speaking at a home furnishings conference a
couple of weeks ago in New Orleans, I mentioned the concept of C2C marketing;
where consumers try sell furnishings they already own before (or after) buying
the set that will replace them. There
were a lot of heads nodding in agreement when I asked if people had noticed
that behavior in their stores.
Craig’s List and e-Bay
make it easy for folks to sell and recycle property. But might there also be an increasing trend
toward trading services, too? We’ll have
to watch.
Mike Anderson, for
the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.
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