Shoppers not convinced stores are listening to their feedback

Trend Observation:  Today’s Marketing Daily newsletter included a story about perceptions related to consumer feedback.  While 85% of participants said they’ve given feedback when asked, only 29% believe it does any good.  Click here to see the story, which is informed by research from Empathica out of Toronto.

Marketing Implications:  Do you listen to your customers?  Can you PROVE that you listen to your customers?  In this day and age, a little empathy can go a long way; in a world where few companies seem to be listening to their customers (at least according to this story and study), the company that DOES listen has already distinguished itself.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.