Marketing Implications: What government-owned structure might you logically put your name on? Would it be smart for a beverage or soap company to put their name on a town’s water treatment plant? Should a tire company put their logo on a recently paved street? Maybe it would be smart to put your company name on a ________________.
Associating your company, product or service might be more than just a natural plug. Explained in your other marketing materials, it could be a way of endearing yourself to consumers as a business enterprise that is doing its share to keep taxes low.