Implications: Perhaps we can expect the more careful, prudent spending that has followed the Great Recession to linger for quite a while… interrupted, perhaps, but the occasional indulgence that feels like a bit of a reward.
Are you still explaining the value behind the product or service you sell? (And by value, I don’t just mean “cheap price.” I’m talking about how your product, service and purchase experience add value to the consumer’s life.)
This story has dramatic implications, also, for anyone in the financial planning or investment business. A lot of re-building has yet to be done. Are you messaging in a way that demonstrates how you can help?