C2C marketing

A story in today’s Marketing Daily caught my eye, as it explains how the California Association of Realtors has launched a testimonial campaign targeting first-time home buyers and sellers.  Click here to see the story.

Implications:    In an age where consumers are so inclined to research their purchases, the options they choose to evaluate a product or service is often a social network or chat room where they can hear about the experiences and satisfaction of others who’ve made the purchase.

These California realtors are creating their own word of mouth.  That’s a smart idea, because people can take confidence from hearing from others who’ve made the decisions they’re contemplating right now.  Consumers are inclined to believe other consumers.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.