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Friday, August 19, 2011

The changing face (and families) of America

Last week, USA Today published an important story about shifts in the U.S. population that continue to be revealed by the 2010 census.  Among the findings:  We’re having fewer children, and we’re having them later.  Blended families are showing up in big numbers.  And today, more than 40% of babies are born to unmarried moms.

In other words, a family in 2011 is built differently than a typical family of even twenty or thirty years ago.  Click here to see the story.

Implications:    Next week, I look forward to speaking to a group of executives from the home furnishings industry at a conference in Raleigh.  Imagine selling furniture in 2011; it is an era where home ownership, household incomes, and even the definition of “family unit” is, itself, being re-defined.

How is your company, product or service being impacted by the evolution of consumers and their families?  Who owns the decision for the household, when the family living in that household might not be the traditional “married with children” nuclear family?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc. 

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