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Wednesday, August 10, 2011

What the traditional American household looks like now

Today’s USA Today features an impressive story about shifts in the population landscape that have been discovered in the discourse of the 2010 Census.  Click here to see the story.

Implications:    Fewer children, more Hispanic and Asian Americans, more extended families living in a single dwelling… and 41% of babies are born to unmarried moms.

Things are changing.

Do you serve the same target consumer today that you did ten or twenty years ago?  The face and household composition of the U.S. continues to change… and it’s critical for companies to pay attention, if they are to realize the opportunity that these shifts represent. 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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