Supermarkets earn only 51% of food dollars

There's been a lot of talk about how consumers have cut back on out-of-home dining during and following the Great Recession.  But a story in today’s Marketing Daily demonstrates just how much consumption is taking place outside of the home-based kitchen and dining room.  Click here to see the story.

Implications:  If you’re a restaurateur, you might be thinking about ways you can retain (and grow) your share of food purchases.  If you’re a grocer, you’re probably thinking about ways of regaining the revenue share that is now going to out-of-home. 

If you’re anyone else, you should be realizing that some of your greatest competitors come from outside your industry category.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.