Implications: If you’ve ever considered a cause marketing initiative that benefits education, now might be a great time to revisit the issue. Parents are less likely to assume that government (even at the local level) can solve all of the fiscal challenges their communities are facing.
Could you sponsor a section of the local school library? Provide snacks to after-hours school sessions? Does your product advance the goal of education? Could you run a promotion that generates cash for your local school district?