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Thursday, August 11, 2011

Schools are hurting and you can help (and do well as you do good!)

The Engage:  Teens blog from Media Post launched a three-part series today about the state of education and school budgets.  While the opening premise seems to focus on the challenges that schools are facing (slashed budgets, too few teachers, and greater than ever scrutiny, for example), you’re also wise to consider how these issues might represent opportunities for your company, product or service.  Click here to see the story.

Implications:    If you’ve ever considered a cause marketing initiative that benefits education, now might be a great time to revisit the issue.  Parents are less likely to assume that government (even at the local level) can solve all of the fiscal challenges their communities are facing.

Could you sponsor a section of the local school library?  Provide snacks to after-hours school sessions?  Does your product advance the goal of education?  Could you run a promotion that generates cash for your local school district?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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