Parents hit the “off” switch on electronics

Sales of laptop computers and other electronic devices for back-to-school have been resilient even through the recession and most of the recovery; that is, until this year.  According to a report covered today in Marketing Daily, fewer parents intend to equip their kids with those gadgets before heading back to the classroom.  Click here to see the story.

Implications:    If you’re in the business of selling personal electronics, smartphones, touch pads or laptops… it would be a good idea to focus on the functionality of the product (what the machine will help accomplish), rather than the hipness of the product.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.