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Sunday, August 14, 2011

Social Responsibility: Making money is an important priority to most programs and all businesses

An interesting story in today’s New York Times reminds us that without making a profit and staying in business, few companies can win with their social responsibility initiatives.  That’s a difficult premise to argue with, isn’t it?  Click here to see the story.

Implications:    Do good for the people around you.  But do well, too, so that you can survive and thrive tomorrow, to do good again.

Profit is the responsible thing to do.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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