Who wants to be a (coupon-clipping) millionaire?

A study by Redplum was cited in today’s Marketing Daily… in a story where 93% of survey respondents say they would continue to clip coupons, even if they won the lottery.  Click here to see the story.

Implications:  This story might be emblematic of the extent to which being frugal has become a culture, not just a matter of dollars and sense.  Of course, if someone actually did win the lottery, their actions in reality might be slightly different than the behavior they predict now.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.