Today’s Research Brief reinforces what most of us already knew: More and more affluent consumers are using technology to make their shopping and buying faster, more efficient, and more considerate. (Click here to see the newsletter.)
Implications: Don’t consider the traditional web or smartphones to be “just something else to worry about.” Often, these sites and devices are preferred channels through which prefer to do business.
Many people prefer to use technology to aid their shopping. Do they prefer you?
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.