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Monday, August 8, 2011

Supermarkets: Expect smaller trips and more planning

Supermarket Guru Phil Lempert suggests that consumers will continue to carefully manager their grocery budgets… as prices on the shelves are expected to rise.  Click here to see the video.

Implications:    If customers are going to plan more carefully, are you offering tools online (and elsewhere) that help them plan?  And if prices are expected to continue their rise, we can expect consumers to continue their scrutiny.  Does it make sense to start bundling more products into a “meal cost,” much as one might see on the menu at a restaurant?  Just a thought:  Consumers continue to change the way they think about buying; that fact should influence the way we think about selling.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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