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Monday, August 15, 2011

Digital coupons: In addition to—not instead of—traditional Sunday newspaper

A recent Marketing Daily posting suggests that all of those new players in the realm of couponing are joining—not replacing—that weekly sift through the Sunday paper looking for bargains.  Click here to see the story.

Implications:    We’re often tempted to try the new things media has to offer, and that’s good.  But we should maybe think twice about saying “out with the old and in with the new.”  Novelty is nice, but many consumers still like to go with what they know.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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