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Thursday, August 11, 2011

More evidence that we've entered an age of "inconspicuous consumption"

Today’s USA Today featured a story about the shrinking size—and reduced glitz—of the RV’s that are growing in popularity in today’s economy.  Click here to see the story.

Implications:    It is interesting to note that there are still people out there who are ready to indulge in a big-ticket purchase like a new RV.  But they’re doing it in a way that’s a little less showy, and easier to rationalize as a common-sense purchase.

Over the past few years, I’ve even heard that some celebrities are shopping on Rodeo Drive, but requesting a plain, logo-free bag to carry their purchases in… so as to avoid showing-off that they spent money in an expensive store.  Do you sell an indulgent product or service… that people would like to indulge in (but keep quietly to themselves)?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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